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Salesforce Marketing-Cloud-Administrator certification exam is designed for professionals who want to validate their knowledge and skills in implementing and managing the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification is an excellent way for individuals to demonstrate their expertise in using the advanced features of the Marketing Cloud platform to enhance their organization's marketing efforts.

Salesforce Marketing-Cloud-Administrator certification exam is designed to test the knowledge and skills of professionals who work with the Salesforce Marketing Cloud platform. Marketing-Cloud-Administrator Exam is intended for individuals who are responsible for configuring, managing, and implementing various marketing automation tools and campaigns using the platform. Marketing-Cloud-Administrator exam is intended to validate the knowledge and skills needed to effectively manage and optimize marketing campaigns across multiple channels.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q98-Q103):

NEW QUESTION # 98
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A. Synchronized Data Sources.
B. Query Studio
C. Journey Builder
D. CloudPages

Answer: A

NEW QUESTION # 99
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?

A. Deploy Multi-Org with a single Marketing Cloud Account
B. Deploy separate Publication Lists for each region within one account
C. Filter data view permissions at the subscriber level
D. Separate regions into business units and apply Subscriber Filters

Answer: D

Explanation:
To ensure subscriber data is appropriately segregated between the EMEA and AMER teams, the Marketing Cloud admin should separate regions into different business units and apply Subscriber Filters. This setup allows for distinct data management and access controls per region, aligning with security and legal requirements. By configuring business units specific to each region, the admin can effectively control data visibility and operations within those regional contexts.

NEW QUESTION # 100
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.

A. Customer Data
B. Venue Details
C. Payment Details
D. Event Registration

Answer: A,B

NEW QUESTION # 101
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?

A. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
B. Apply the marketing Cloud for AppExchange User option as well
C. Apply the appropriate user mappings in the CRM configuration.
D. Reset all user passwords to force new tokens

Answer: A

Explanation:
Explanation
To correct the issue of insufficient user permissions, the admin should apply the Administrator and Marketing Cloud Administrator permission sets to the user. These permission sets grant access to the Marketing Cloud tab in Sales Cloud and allow the user to complete the integration. The Marketing Cloud for AppExchange Admin option is not enough to grant access to the Marketing Cloud tab

NEW QUESTION # 102
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A. The data extension was not configured as sendable.
B. The email address in All Subscribers is prioritized.
C. Contact Builder was not configured properly.
D. Data retention settings were incorrect in the data extension.

Answer: B

Explanation:
Explanation
The reason why the customer continues to receive NTO's daily digest at their old address is because the email address in All Subscribers is prioritized. All Subscribers is the master list of subscribers in Marketing Cloud that stores their email address and subscription status. When NTO sends an email to a data extension, Marketing Cloud checks if the subscriber exists in All Subscribers and uses their email address and status from there. Therefore, deleting the customer from the data extension does not affect their subscription status or email address in All Subscribers. NTO's Marketing Cloud Admin should update or delete the customer from All Subscribers instead. The other options are incorrect because:
* Data retention settings were incorrect in the data extension. Data retention settings determine how long records are kept in a data extension before they are deleted or archived. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* Contact Builder was not configured properly. Contact Builder is a tool that allows NTO to manage their contacts and their attributes across different data sources. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* The data extension was not configured as sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. However, this does not affect the subscription status or email address of subscribers in All Subscribers.

NEW QUESTION # 103
......

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Efficient Marketing-Cloud-Administrator New Study Questions for Real Exam

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q98-Q103):

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